The art of the rebranding
Jeesh! I have been slacking off. Four months since my last blog. OK, so I'm embarrassed.
Look, it's not like I haven't been busy. Between starting up a new series, converting the old series into a box set, and working toward developing a brand for myself, this writing business can be quite a time-consuming gig. And then there's the matter of having my artist re-do all my Impossible Future covers because ... well ... book buyers are fickle. So am I.
I think 2021 has enormous possibilities (especially once we've crossed the biggest hurdles to ending this pandemic), and I want to position myself for new opportunities. Who wouldn't? Writing is insanely fun, but it's also one of the most difficult things a person can do - assuming you plan on doing it right.
The new series, Beyond the Impossible, should launch later in the spring. It's a nine-book series (well, I hope I can contain the whole story there). The cover for Book One is done, and I want a seamless look across multiple series. This "want" requires money. My artist is very happy with me. I've put about $1400 in her bank account the past couple of months. Fortunately, the federal government is handing me $1400 of stimulus, so I'll think of it as a refund. I also know I won't be so lucky again.
In the meantime, I have a new logo I'll be using as often as I can. I like it: Simple but dynamic. I hope you agree.
Until next time (I'm going to shoot for May at the latest), here's to everybody as we collectively rebrand for a post-pandemic world.